Features

Aqua Ad Server is a powerful hosted ad serving solution. It is based on the popular open source Revive Adserver software.

Subscribe and get started

After you subscribe and receive your login details, here are some of the most important features you can use:

Inventory

You will be able to set up your ad inventory by defining Advertisers, Campaigns, Banners, Websites and Zones.

Statistics

Once you start serving ads, the ad server will collect all the statistics you need: Ad Requests, Ad Impressions, Clicks, and Conversions. Statistics are updated automatically every hour.

Powerful features

Even though the system is easy to use, it has many powerful features, including: a range of pricing schemes, campaign scheduling by date and budget, targeting and frequency capping, serving HTML5 ads, pre-roll video ads.

Available Inventory Elements in the Aqua Ad Server

Advertisers

You can have as many advertisers as you like, including ad networks and Google AdSense.

Campaigns

For each advertiser, enter the campaigns you run for them. Types are contract, remnant and override.

Banners

Every campaign consists of one or more banners, including images, HTML5, rich media and JavaScript.

Websites

Define as many websites as you like, both own and operated, and managed by third parties.

Zones

For each site, define the zones to represent the spots on the pages where the ads should appear.

Statistics Collected by the Aqua Ad Server

Requests

Every time a visitor opening a page encounters a zone, the ad server conunts a request. These requests are also the basis for the costs of using the ad server.

Impressions

For every request, the ad server selects and returns one banner. As soon as the banner is displayed, the ad server counts an impression.

Clicks

When a visitor of the page clicks a banner, the ad server counts a click. Immediately following that, it redirects the visitor to the landing page.

Conversions

If the visitor ends up buying an item, signing up for a mailing list or membership, or any other form of acquisition, the ad server counts a conversion.

Powerful Features of the Aqua Ad Server

Pricing models

Use one of the standard pricing models: CPM, CPC, CPA, or monthly tenancy, and define the available budget.

Schedule campaigns

Create a campaign that automatically starts at a future date, and ends after a preset duration, or after it runs out of budget.

Targeting and capping

Make sure the ads appear for the right visitor, on the right content, optionally capped for frequency and recency.

Upload HTML5

Create rich, engaging, interactive ads in the standard HTML5 format and upload them directly into the ad server.

Pre-roll & overlay

Create pre-roll video ads ("YouTube style"), combined with optional overlay ads and/or companion ads.